– Launch partnership with Virgin Atlantic –

20th February, 2019 – Amber Road, the UK’s first travel partnership company, today launches TRAQ – its brand-new business travel platform for SMEs.

TRAQ combines the bespoke, personal service of Amber Road’s experienced travel advisors with the convenience of an easy-to-use app.

Designed specifically for SMEs, TRAQ uses intuitive app-based booking components that ensure the best available price every time, even after booking (for long haul air fares), removing the need for cost-conscious business travellers to spend hours searching aggregator tools and making travel bookings. The app also provides a wide range of other time-saving benefits including automatic flight-delay compensation.

Every TRAQ user will benefit from personalised service from a named travel advisor within the Amber Road team, without paying booking, management, transaction or credit card fees.

TRAQ operates a simple pricing system, charging a flat fee of £29 per traveller per month when the traveller is active.*

To celebrate the launch of TRAQ, Amber Road has joined forces with Virgin Atlantic to offer the first 25 customers signing up to the new platform silver Flying Club membership, and a complimentary lounge pass for one person for each new company registering for TRAQ. Additional benefits are also being developed.

Clive Wratten, CEO of Amber Road, said: “SMEs have specific needs and TRAQ is a bespoke, smart business travel platform that has been created to meet them. It combines Amber Road’s personalised, professional service with easy-to-access booking and management tools – saving SMEs time and delivering excellent value.

“Creating a superlative, personalised customer experience is at the heart of everything we do at Amber Road, and TRAQ encapsulates these core values and services and is something we are proud to launch today.”

TRAQ is built around Amber Road’s systems and tools, ensuring a range of wider benefits for SMEs such as travel compensation, offered in partnership with Railguard and Refund my Flights.

Amber Road’s TRAQ Travel App is available on all iOS and Android devices.

Further information about TRAQ can be found at and about Amber Road at


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